Pipeline4X

Go-to-market model — regional roll-up

One team covering four regions, sized once and split by share. Drag any input; every number recalculates down the chain and the regions always tie to the company total.

Revenue Engine · GTM Cost
Main levers
$15.0M
The number you're planning for.
6.0x
Result of quota vs market pay. 4-6x healthy.
Deal size
Set per region in the table below ↓
▸ Advanced levers (set once, rarely change)
Target GTM cost band
30%
33%
40%
Company roll-up
Total pipeline
-
new-logo + expansion
AEs
-
ramp-adjusted
SDRs
-
outbound
Account mgrs
-
expansion
GTM cost
-
of ARR
CAC payback
-
under 18 = ok
Cost breakdown (per year)
Where the GTM budget goes$0
Regional allocation
Company team split across regionsshares = 100%
RegionTgt %TargetDealNew-logoExpansionPipelineAEsSDRsAMsCost /yr
Adjust regions
Per region: share, deal, win rate, cycledefaults inherit global
Read
Where the pipeline comes from
Pipeline sourcingsums to 100%
SDR outbound
35% · $21M
Marketing inbound
25% · $15M
AE self-sourced
20% · $12M
Partner / referral
20% · $12M
Company health checks
Region shares sum to 100%-
GTM cost vs target bandtarget 33%-
Blended pipeline coverage4x+-
CAC paybackunder 18mo-
Quota-to-OTE multiple4-6x-
Marketing % of ARRmedian 8%-
-
Pipeline4X · Institutional-Grade Infrastructure · Confidential  |  FINAL v2. Team sized ONCE at company level (AEs, SDRs, AMs, shared overhead) then allocated to regions by revenue share, so overhead and support roles are never double-counted. Deals/rep scale with deal size. Win rate flat across regions. CAC payback = (company GTM ex-AM / new customers) / (blended deal x gross margin / 12). Benchmarks: S&M 37%, marketing 8% ARR, quota:OTE 4-6x, coverage 4x, CAC under 18mo, expansion ~40% (2026 SaaS). Aligned to the Starter Kit: $15M target, ~$50K blended ACV, 25% win, 4x coverage, 1.15x buffer (87% attainment). Numbers are only as accurate as the inputs.